Revitalising a Brand
to Help it Compete

Name and tagline 
development, narrative writing, 360* rebrand, collateral design, brand voice development

LSC (League Service Corp) is a B2B financial services provider with a mission to “help credit unions compete”. For 10 years, LSC struggled to resolve its generic perception and stand out in a crowded and homogenous marketplace. In March 2021, LSC tapped HausCo for a total rebrand as it sought a new name, logo, company narrative and collateral marketing materials to effectively launch a new identity. Within six months, HCo successfully transformed LSC into a new brand: Envisant.