Boosting Tourism by Sharing Chicago’s Hidden Gems

Listening sessions, influencer activations, paid media, OOH strategy

To boost intra city travel within Chicago, Choose Chicago tapped HausCo to develop a community-led program driving tourism to Chicago’s diverse and vibrant neighborhoods. In order to strategically serve the needs of each unique community, HCo conducted in-depth listening sessions in 10 focus neighborhoods to learn more about what impactful tourism meant for each community. Next, HCo leveraged local, community influencers to create content and promote their favorite #ChicagoNeighborhoodGems informed by our listening sessions. The content was so impressive that some were repurposed into digital ads and even out-of-home placements, ultimately reaching over 6 million people nationwide.