Mobilizing Pro-Choice Men Online and at the Polls

Social media strategy, content creation, paid media strategy, digital organizing

Men 4 Choice’s mission is to unconditionally support the women and impacted individuals leading this movement by activating, educating, and mobilizing male allies into the fight to protect and expand reproductive freedom.

HausCo was tasked to help by meeting men where they are on the internet and speaking to them in ways that are engaging and enraging. By creating viral organic content and utilizing targeted outreach through paid social media,  Men 4 Choice has been able to broaden and bolster the movement in key battleground states, bringing digital activism straight into the voting booth.