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Get Out of the “Sales” Zone: How Can Brands Connect With Consumers In The Longest Holiday Season Ever
COVID-19 has impacted every facet of our daily lives: from work commutes to special occasions, nothing looks like it did even a year ago. But how has the pandemic impacted consumer’s buying choices, preferences, and interests?
Doomsday Prepping: Staying agile during Facebook’s blackout
COVID-19 has impacted every facet of our daily lives: from work commutes to special occasions, nothing looks like it did even a year ago. But how has the pandemic impacted consumer’s buying choices, preferences, and interests?
How Brands Got Back in the Game: Lessons Learned By A Sports-Obsessed Marketer
October began and basketball fans found themselves rejoicing over the start of the NBA Finals —a statement that nobody would’ve expected to read six months ago. But here we are.
Keep the Thanks Going with Our #NiceList
For so many organizations, Giving Tuesday is a huge deal. We’d love to help make it even huger for 501(c)(3) organizations close to our hearts.
Music: The Culture Connector
We will discuss ways event curators, marketers and content creators use music to genuinely connect with multicultural audiences.
WATCH: Argelia Martinez Talks Inclusion in Illinois' Legal Cannabis Market
In September, managing director Argelia Martinez joined Seke Ballard, founder of Good Tree Capital, on the WCIU and at the Latina Expo to discuss the impact of the Cannabis industry to our communities in Illinois.