Connecting Teens to Programs Online and IRL

Creative design, paid media, and influencer activation

The City of Chicago partnered with local teens and 250 community groups to launch its first-ever teen-oriented mobile app to connect them with out-of-school programs, events, resources, jobs, and more. HausCo’s role? Build a campaign to engage youth authentically. We co-developed the brand narrative and visual concept behind the My CHI My Future App. Then, brought it all to life with an integrated paid media program and user-generated video ads on TikTok, Snapchat, and Instagram, with influencer partners like DJ Mike P and artist ZaeHD.